My buddy who owns a digital agency wanted to jump start a metrics-driven culture but wasn’t sure where to start. We sat down over some good Scotch and cigars to chat about it. Here are the 9 metrics that I’ve suggested as an easy place to start and covers all 3 aspects of an agency infrastructure. […]

There are two types of metrics, input metrics (behaviors) and output metrics (results.) By understanding their differences and being able to identify them in our day to day activity, we can significantly increase our effectiveness in achieving our goals. Output Metrics (Results) Goals. Most of our goals are set around output metrics: $5 million in […]

Three years ago my buddy with an already successful company wanted to start a new e-commerce business. He shared the thought in our CEO group but it wasn’t well received. After all, at $400 in monthly revenue, the new idea appeared to be little more than a distraction from his “real” company. Fast forward to […]

When an agency gets past $1 million in revenue, it gets harder for agency owners to ignore some of the back office operations that are starting to come apart. The agency’s accounting bookkeeping operations is among the first to go and probably the least favorite problem for entrepreneurs to deal with – clients fighting about […]

Like many of my fellow Los Angelinos, I am a fan of futbol soccer every 4 years when my world (both real and Facebook) is drowned in chants of “I believe that we will win! I believe that we will win!” So you can imagine my surprise today when the TV screen showed that USA […]

In part one of the my series on daily habits of an entrepreneur, I talked about maintaining focus. The second step is to devote more time to actually developing business. Your daily schedule needs to include at least one element tied to revenue-generation, no matter how profitable your business may be. These can include: Calling […]

There is a direct correlation between the work you do in an agency and what you get in return that drives your career.  And it all revolves around numbers… yes, numbers. These numbers are broken down into 3 categories represented by the value you create, the money you want to make, and your productivity. The […]

I recently came across this old saying, “The top line is vanity; the bottom line is sanity; but cash flow is reality,” and thought – wow – what wise words for entrepreneurs to live by. Entrepreneurs are too often caught up by the vanity of the top line (revenue) – after all – it is […]

Let’s be honest, when I founded DeepSky, I had no idea what a BPO is. All I knew was that the accounting department of the world is broken and I wanted to build one that is not. The idea was simple – one, take accounting back to its root of helping entrepreneurs make the world […]

Good day to all the readers of our humble blog. I can’t believe I haven’t done this sooner (since this is what I talk about everyday.) But today we are going to talk about what the outsourced accounting department model is. In fact, we are going to break it down to two parts: part 1, […]